Shoe making is a beautiful business card of Yangxin. Among the 300000 new employees who go to other places to work every year, nearly 200000 are engaged in the shoe and clothing industry. With a group of local entrepreneurs returning to their hometowns to start businesses, more than 130 shoe and clothing companies are now gathering in the land of Fuchuan. Yangxin County, where the footwear and clothing industry is taking shape, is constantly striving to become the "shoe capital of the central region".

Sprint into the Billion Dollar Footwear Industry

There are both sports shoes, leather shoes, beach shoes, and functional shoes. There are both OEM and independent brands. Yangxin's footwear and clothing industry is flourishing with a hundred flowers in bloom.

On February 24th, the Hubei Longzhi Shoe Industry workshop produced various colored plastic particles on the granulation production line. The conveyor belt was fed into the ejection machine, and a pair of beautiful beach shoes were formed in one go.

Ke Jiong, the head of publicity for Longzhi Shoes Industry, said that the injection and molding processes are highly intelligent, and the most labor-intensive process is the quality inspection process. Unlike spot checks, every pair of shoes here must be inspected.



Ke Jiong introduced that the company mainly manufactures all kinds of shoes under the Crocs brand, 80% of which are for export. After being put into production in November last year, the production capacity continued to rise. "The production of 420000 pairs in January this year, and the production in February is conservatively estimated to increase by 50%. This year's output value is no problem to exceed 600 million yuan. Around the Spring Festival, production and sales are booming, and the company is ready to start the third phase construction in advance."

Hubei Jindi Shoes Co., Ltd., which settled in Yangxin last year, is also fully operational. "It started construction on the seventh day of the lunar calendar, and this year's output value can exceed 300 million yuan." The manufacturing manager of the company, Chang Zhizhi, said that the Yangxin factory area is currently outsourcing two well-known international footwear products. Orders are placed by the Wenzhou headquarters, and as long as there is sufficient labor, there is no upper limit on the order quantity.
The scene of hot construction reflects the rise of a "new city of shoes and clothing". At present, among more than 130 shoe and clothing enterprises in Yangxin, there are both manufacturers focusing on sports shoes, casual shoes, and leather shoes, as well as enterprises specializing in the research and development of special footwear products. Among them, some specialize in foreign trade, and some distribute domestic e-commerce. Besides Original equipment manufacturer, independent brands are also growing rapidly.
"In 2021, Jindi Group, Wanjiaxin Shoes Materials, Longzhi Shoes and Superplastic Shoes will settle down, and this year there will be several related projects under negotiation." Ke Shuilin, secretary of the Party Working Committee of Yangxin County Economic Development Zone, introduced that as a Ghetto of local shoe enterprises, the industrial output value of shoes and clothing in the park will exceed 3 billion yuan.
Retain the 'Yangxin Shoe Maker'
As a labor-intensive industry, the employment problem has always been the sword of Damocles hanging over shoe enterprises.
"Everything is ready, but there is a shortage of Journeyman!" According to Chang's theory, there are still 40% vacancies in the Yangxin factory area of Jindi Shoes.
Before the new year, orders were scheduled for September and production capacity must be increased, "said Ming Ruixing, the director of Hubei Kexing Shoe Industry Co., Ltd., who said that the labor force will increase to 600 people this year.
How to make good use of the Demographic dividend of "Yangxin shoemaker" nearby has become a common challenge for local governments and enterprises.
Due to the habit of going out to work for many years, many people are not familiar with the current development of their hometown. "The relevant person in charge of the Human Resources and Social Security Center of Yangxin Economic Development Zone introduced that during the Spring Festival holiday, the center organized multiple batches of" recruitment caravans "in 18 townships in the county, bringing shoemakers back to their hometown to work in enterprises and conducting online live streaming activities. At present, there are over 4000 new employees who have signed contracts, which can basically meet the needs of various new production enterprises
Recruit in and still have to stay. With better working conditions, employees are naturally willing to stay for a long time, "said the person in charge of Zhongyuan Shoe Industry. Several local companies have updated their equipment in recent years, and the new equipment has a high degree of automation and significantly lower labor intensity.
The current salary and benefits are almost no different from those in the coastal areas, "said Ke Jiong. The basic workers hired by the company earn a monthly salary of over 4000 yuan, with smooth promotion channels and benefits such as accommodation and shuttle transportation.
As of now, the footwear and clothing industry has driven 11000 jobs in Yangxin, and it is expected that its scale will increase to over 30000 people by the end of the 14th Five Year Plan.

Building the entire industry chain
How far is Yangxin from the "Central Shoe Capital"?
Zhu Zhongyong, Deputy Director of the Economic and Information Bureau of Yangxin County, introduced that taking Wenzhou as an example, within an hour's drive, more than 200 materials and accessories required for a pair of shoes can be provided locally. Under the same standards, Yangxin can only supply more than 30 types. "The lack of basic supporting enterprises such as sole and shoelaces has increased procurement costs and restricted further production capacity
In terms of industrial structure, Yangxin shoe enterprises are mostly OEM enterprises, with only 12 registered trademarks and independent brands, most of which are located at the bottom of the industrial chain. The insufficient investment in research and development and brand building also makes it difficult to extend the value chain... The opportunity to undertake the transfer of coastal footwear and clothing production capacity is rare and must seek change.
Yangxin has invited industry experts and entrepreneurs multiple times to participate in symposiums, providing suggestions and suggestions for the planning of the footwear and clothing industry, and has established development policies of "formulating an industrial development plan, creating an industrial cluster, cultivating a group of independent brands, establishing a professional association, holding a central footwear industry forum once a year, and developing a 10 billion yuan industry".
The Investment Promotion Center of Yangxin County was tasked with taking over the flag, and the Investment Promotion Team went to the Yangtze River Delta, Pearl River Delta, and Fujian Delta. The Investment Promotion Bureau closely focused on the three major shoe production bases in China, attracting local large enterprises and full chain supporting manufacturers, and introducing various auxiliary material enterprises in a targeted manner. Some projects have been successively invested and constructed in Yangxin.


Source: Hubei Daily
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